- While it may be irritating to drive in heavy traffic with your wrapped vehicle, remember that your viewership and CPM is going up, up, up.
- When you wrap your car or truck, you are advertising on a depreciable asset.
- You can choose from full, half or partial wraps, depending on your branding goals and the type of vehicle you are driving.
- Removable magnets are a great option.
Whether your business has one vehicle or an entire fleet, vehicle wraps and graphics are possibly the most efficient and effective advertising you can have. Here are some reasons and tips for maximizing your “moving billboard” opportunities. The Numbers Talk While your car, truck or trailer is moving through traffic or even parked in a highly visible parking spot, it is garnering anywhere from 30,000 to 80,000 impressions per day. The average cost per 1,000 (cpm) impressions is $ .04, making it perhaps the lowest among all advertising and sign mediums. Compare that to the average for newspapers, which is $19. Or even Internet ads, which average over $2 per impression. You Can Compete… and Track A smaller business can put itself on an even playing field with a larger business because one vehicle wrap can stand out as much as wraps for a full fleet. And you can track your success by including an exclusive 800# in your graphics, a separate URL that leads to a unique landing page on your website or advertise a special or discount. You Can Be Loud but Don’t Be Busy When it comes to design, you want your graphics to be bold and eye-catching so that they grab attention quickly. But you don’t want to lose your audience by making the design too busy or complicated. Use professional graphic designers and sign wrap companies to ensure the job is done effectively. Of course, make sure they adhere to your corporate brand standards. Consider These Benefits Too